Packaging redesign for Stérimar
We won a competition!
A l’occasion d’une compétition d’agences, Sign & Volume a été choisie pour réaliser la refonte totale de la gamme Stérimar™ !
Step 1 // BRAND IDENTITY
Evolution of the iconic logo
You all know it, and had it in your bathroom at least once, the iconic Stérimar’s dolphin!
How can we redesign it to make it more modern without loosing its iconic shape?
Step 2 // PACKAGING DESIGN
How to renew a packaging already well known in its market
The overhaul of the Stérimar range took place on 2 levels. The first challenge was to clarify and simplify the architecture of the range to make it easier for customers to understand. We decided to divide the products into 4 families classified by colour. Within each family, we distinguished the products in a monochrome representing the intensity of the symptoms to be treated. In this way, the product can be clearly identified by the consumer according to their needs.
The second challenge was to make the product look more natural without changing everything it, because consumers are already familiar with it. We therefore decided to keep the visual architecture of the pack unchanged, so that customers would always be able to recognise it at a glance on the shelf. We then added a modern, natural look and feel to the existing design.
First of all, the visibility of the product name block was increased, highlighting the product identification and on-shelf segmentation. The color palette of the segments has been revised so that it remains close to the shades already used by the brand, while moving towards more natural, soft and contemporary colors. The iconic wave kept its original shape, but has been given a new lease of life and naturalness through subtle graphic work. At its heart, we’ve added the words “100% natural seawater”, a key feature of Stérimar spray. Finally, at the bottom of the pack, we added elements such as dosage and product’s origin.
Step 3 // DIFFUSION PRINT
Sales tools to promote the design evolution
Once our job on the brand identity and the new range design done, it’s time to promote all this novelties!
To present and explain the new look to the sales force, we produced a reveal video unveiling the range’s new design. And to support the products and their new design in shops, we worked with Stérimar to come up with all the essential sales tools: Kakemono, posters, POS displays, etc.
// Color research
// Graphic proposals
// Packaging development
// Promotional tools creation
// 3D modeling
You have a question?
feel free to ask!