Renewal of a packaging in a brand new format

L’Oréal Elseve wants to propose its Extraordinary Oil in a brand new single dose format, the “droplets”. Therefore, we need to rethink the existing packaging to develop this new format keeping it faithfull to the original product but with a new shape.

A portable format that re-examines the entire packaging and customer experience of the product. First of all, we explored the shape of the single-doses and retained the silhouette of the drop, highlighting all the sensoriality and preciousness of the oil. For its packaging, we chose a flat cardboard box in a pocket format to keep the on-the-go concept. We dressed it up with the timeless gold gradient background and the flowers of the ingredients, and gave the single-doses a central place in the heart of the pack thanks to the cut-outs.