Bourjois vernis 1 seconde
PACKAGING DESIGN
No need to introduce the iconic Vernis 1 seconde of Bourjois Paris!
After years of undeniable success, the brand’s darling is getting a makeover. Sign & Volume is undertaking a complete makeover of all 25 shades!
This must-have Bourjois Nailpolish doesn’t need to prove itself anymore, so we’ve decided to make a radical change. We will only keep the name of the colour and the brand, that’s it. Less is more.
For an assertive Parisian chic, we choose a fine and elegant Serif typeface, all feminine and self-sufficient. Underlined soberly by the Bourjois Paris logo, nothing more is needed.
// Graphic propositions
// Typeface research
// Development of the range
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