Assanis disinfectant wipes
PACKAGING DESIGN
Break away from the image of traditional wipes
Disinfectant wipes don’t always have a very good reputation: too chemical, not great for the skin or for health.
But not with Assanis!
Their wipes are environmentally friendly thanks to their plant-based fibres, and skin-friendly thanks to their low alcohol content.
So how do you stand out from the competition and shake off the bad image of overly chemical and polluting wipes?
Sign & Volume has been working on this.
A design completely out of the competition habits
First of all, the colours: bye bye the hyper-saturated colours that hurts the retina only to be brighter than the neighbour. Here, we’re looking for reassuring softness, NA-TU-RAL. We’re starting with a calm, serene green background that sets it apart from the competition. To add a little tonus, we’ve enhanced it with plant elements in a stronger green and a lemony note to illustrate the Fresh fragrance.
Just as effective, but much healthier than their competitors, these wipes are a breath of fresh air in the disinfectant aisle.
A// Colour research
B// Fresh perfume illustrations
C// Packaging development
D// 3D volume modeling
You have a question?
feel free to ask!