Personality and position of your brand
// Competitive monitoring and benchmark
// Market analysis
// Target study
Your logo embodies your brand, its values and its commitments. It is the guardian of your DNA. Its design should therefore not be taken lightly, as everything depends on it. The development of a logo is a meticulous process that must take into account a multitude of factors. There is the symbolism, the shapes, the colours, and then there is the perception, the interpretation and the tastes of each individual. You have to know how to be part of the group in order to identify a market category, but above all you have to know how to stand out to seduce and convince. Be clear and memorable.
// Naming & Storytelling
// Colour research
// Exploration of typography
// Graphic composition
secures your visual identity
Once the logo has been established, it will be necessary to define the rules and standards to be respected so that the brand’s DNA can always be identified immediately. That’s where we will establish the rules of graphic coherence for your brand: choice of shapes, colours and fonts. We integrate these graphic codes into the graphic charter, the bible of your brand identity.
//Development of your graphic universe
// Graphic codes inventory
// Definition of the rules
// Design of your graphic charter
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