Playin, Christmas catalog
Print diffusion
Creating PLAYIN’s Christmas Catalog from A to Z
At Sign & Volume, we had the pleasure of collaborating with the PLAYIN brand to create their Christmas catalog. Working with a company specialized in the world of gaming was a dream project for our team of graphic designers, passionate about design and games.
Our mission? To design a 56-page catalog that is festive, clear, and structured, appealing to children, parents, avid gamers, and collectors alike. A challenging task that allowed us to showcase all our expertise in layout, illustration, and graphic design.
A structured and immersive layout project
To meet PLAYIN’s specific needs, we devised a layout structure that is both playful and organized. The pagination was designed to naturally guide the reader through the various sections of the catalog. We created different types of pages to suit varied content: product pages, sections dedicated to board games and collectible cards, and an opening page for each section featuring a “favorite” interview with a sales advisor, as well as a “letter to Santa Claus” page.
Every detail of the layout was thoughtfully crafted to highlight the games, maximizing their visibility and inviting discovery. Our team created design variations tailored to the number of games and the purpose of each section, all in an attractive style consistent with the brand’s image.
Custom illustrations to bring the catalog to life
To instill the Christmas spirit on every page, our team also completed a comprehensive illustration project. The Reindeer character, the catalog’s mascot, appears in different gaming scenarios, adding a festive and fun touch. We also drew Christmas accessories and game elements in a “doodle” style, which help to pace and structure the catalog sections.
These illustrations help create a warm and immersive atmosphere, enhancing the reading experience and the playful ambiance of the catalog. This hand-drawn illustrative style brings a unique and festive character that delights readers, young and old.
Our skills at the service of your projects
This project for PLAYIN is a perfect example of the creative and technical approach we bring to each assignment. Our graphic design expertise allows us to create attractive visuals and seamless layouts suited to each audience. Our personalized illustrations add a touch of authenticity and dynamism, while our layout expertise ensures a clear and functional structure, even for large-scale projects like this Christmas catalog.
Working on this project was a true joy for our team, resulting in a catalog that invites discovery and sparks the imagination.
// Edition
// Page layout
// Illustrations